Bumble, a dating app, recently announced that they are
expanding into India. What is wrong with that announcement? Nothing! Except
when you consider that Bumble is a dating app on which women make the first
move (not typically traditional). Many cultures still frown upon casual dating
particularly where arranged marriages are still a common occurrence; think
India! Worthy of note is the fact that India is rated by Thomson Reuters as the
world’s most dangerous place for women. Following Bumble’s launch last December
in India, they put up new safety measures particularly for the women in order
to make them feel more comfortable on the app. The first reports by the company
declared that they had a million new accounts in the first six months in India.
Who would have thought!?
iMiMatch is making a revolutionary move too; perhaps
not in as much of a risky way as Bumbles headlong lunge into the Indian dating
scene, but iMiMatch is definitely making an ace move. iMiMatch is a social
media and dating platform that is particularly suited to immigrants. It is
targeted at immigrants living in a foreign country such as the US and other
parts of the world. It focuses on the particular social and dating needs of the
immigrant; especially mindful of the fact that people tend to feel more
comfortable, and establish trust easier when they interact with people of the
same culture or from the same country as them.
With the many dating options in the American scene,
hardly have the dating needs of the immigrant community been particularly
targeted. iMiMatch has remedied that situation and is making it easier for traditionalist
immigrants to find the people from their homeland and culture to have
meaningful relationships with them. Furthermore, iMiMatch is proving to be a
dating people for locals who want to interact with people from different
cultural backgrounds. Dating in America will never be the same again in
America.
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